Priorities and routines have changed in the last two years. This is also true for the team at TIME Family of Wines, home to Evolve Cellars. The South Okanagan winery is presenting a new look for Evolve and is inviting wine lovers across BC to celebrate every moment with an exclusive giveaway of a Peloton bike and program membership. 

Just in time for harvest 2021, Evolve Cellars rolls out a set of new labels that allude to our social connections by highlighting circular shapes with a light yet elegant aesthetic, and wine releases including two new blends: Spontaneity and Momento

For a while, wine lovers will see a transition between the characteristic turquoise stroke labels and new circular design in shelves across the province and will be able to reach for the super-popular Effervescence bubbles while adding the new blends to their discovery lists.

To commemorate the new phase for the winery, customers wanting to hit their fitness goals are invited to look for the exclusive Peloton neck tags placed on bottles at liquor stores across the province to enter the chance to win a Peloton bike and one-year membership to the Peloton program (valued at more than $3,000).

Entries are accepted until October 31 and a lucky winner will be chosen at random on November 1. 

Peloton ( is an ultra-popular brand of gym equipment and high-energy workouts for in-home activities. Members with the exclusive bike or treadmill have access to spin, running, yoga and fitness workouts for a monthly set fee.

The home base for TIME Family of Wines is at TIME Winery & Kitchen in Penticton, BC, where three-storied BC wine labels live: the McWatters family legacy brand the McWatters Collection, Evolve Cellars, and TIME Winery.