Valentine’s day trends
How do Canadians celebrate their valentines? Here’s what’s trending according to Statistics Canada.

A glass of wine
- 505.4 million litres — The volume of all wines sold by liquor stores, agencies and other retail outlets in Canada in 2016/2017.
- $7.2 billion — The value of all wines sold by liquor stores, agencies and other retail outlets in Canada in 2016/2017.
- 65.2% — The proportion of red wines sold in Canada in 2016/2017 that were imported.
- 51.3% — The proportion of white wines sold in Canada in 2016/2017 that were imported.
A glass of sparkling wine
- $402. 0 million — The value of sales of sparkling wines in Canada in 2016/2017.
- 18.4 million litres — The volume of sparkling wines sold in Canada in 2016/2017.
A special gift
- $4.1 billion — The value of jewellery and watches sold at retailers in Canada in 2017.
- $2.4 billion The value of fine jewellery sold at retailers in Canada in 2017.
- $5.1 billion — The value of cosmetics and fragrances sold at retailers in Canada in 2017.
- $2.1 billion — The value of women’s lingerie, sleepwear and intimates sold at retailers in Canada in 2017.
- $934.7 million — The value of men’s underwear, sleepwear and hosiery sold at retailers in Canada in 2017.
A box of chocolates
- 378 — The number of manufacturers in the “chocolate and chocolate confectionery manufacturing from cacao beans” sub-industry or in the “confectionery manufacturing from purchased chocolate” sub-industry in Canada in 2016.
- $811 million — The value of chocolate and chocolate confectionery manufactured in Ontario in 2015.
- $208 — The average annual expenditure on candies and chocolates by Canadian households in 2017.
A bouquet of roses
- 4.4 million — The number of rose stems produced in Canada in 2017.
- 12.4 million dozen — The number of cut roses and rosebuds imported to Canada in 2017, mostly from Colombia and Ecuador.
- $76.1 million — The value of cut roses and rosebuds imported to Canada in 2017.
A love story
Romance novels explore human relationships. Poetry is often used to convey feelings of love.
- $1.6 billion — The operating revenues for the book publishing industry in Canada in 2016
A place to take your soulmate
Looking for a special spot to share with your soulmate? Take a drive up Rose Hill in Kamloops or a hike to Rose Valley in West Kelowna.