Orchard & Vine Magazine blossoms under new ownership

One of the longest-publishing magazines in B.C. is cultivating growth under new ownership. Orchard & Vine Magazine, a trusted source since 1959 for the apple, cherry, and grape growers across Canada, is proud to announce a new phase of growth under the leadership of Okanagan-based Before & After Media and publisher Yvonne Turgeon. 

“It was important to have the legacy of Orchard & Vine Magazine live on for many more years,” says Lisa Olson, who steered the publication for nearly two decades. “I’m excited about the prospect of Yvonne continuing this legacy. She is the perfect fit.” 

The ceremonial handover was made at the Orchard & Wine Museum in Kelowna. “It’s a historic day, and we’re in a historic place,” says Turgeon. The museum houses the archives of Orchard & Vine. When it started in 1959, the magazine was called The BC Orchardist. The name changed in 2003 to include the wine industry. 

“Orchard & Vine has a longstanding tradition of supporting fruit growers and wine industry pioneers, and I am committed to continuing that legacy,” says Turgeon. “Our team of passionate writers and industry experts are committed to cultivating the most engaging and informative content to empower our readers and provide them with the tools they need to thrive in a rapidly evolving landscape.” 

The magazine continues to serve as a thriving hub for professionals in the industry, offering a platform for companies to showcase their products and services to a targeted audience. A wine writer and current publisher of the lifestyle magazine Thompson Okanagan Trends, Turgeon brings a wealth of experience and commitment to providing insightful content and fostering connections within the industry. 

The deal was closed with the help of Community Futures Central Okanagan. Cheryl Fast, a business advisor with the organization, says such publications help industry as a whole. “It’s fundamental to the growth of other businesses,” she says. 

The next issue of Orchard & Vine focuses on industry innovation. 

Photo: Olsen passes on Orchard & Vine Magazine to Yvonne Turgeon, the new publisher.

Innovation Issue 2023

See our current issue of Orchard & Vine Magazine.

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  • Billed once per year until cancelled