The Province has approved a temporary wholesale pricing model that will allow liquor licensees to purchase beer, wine and spirits at reduced cost.
This measure will provide much-needed financial support for businesses like restaurants, bars and tourism operators with liquor licences. It will be in place from the end of July 2020 until March 31, 2021, when the program will be reviewed.
“The hospitality industry has been one of the hardest hit during the pandemic, badly hurting the more than 190,000 British Columbians who work within the sector,” said David Eby, Attorney General. “Offering a wholesale discount for licensees was something we were exploring before COVID-19, but after the onset of the pandemic we accelerated efforts in order to support these community businesses as they try to find their feet.”
Currently, hospitality licensees, including restaurants, bars and pubs pay full retail price – wholesale price, plus a retail markup set by the Liquor Distribution Branch (LDB) – on all liquor purchases. The new model will have licensees pay only the wholesale price of the products they order.
“The people working in the hospitality industry are a major driver of B.C.’s economy,” said Lisa Beare, Minister of Tourism, Arts and Culture. “This change recognizes the restaurant sector’s important role in supporting tourism activity throughout the province.”
Top photo: CTQ staff celebrate at a local brew pub last fall.