Across B.C.’s nine wine regions, wineries are open and have an abundance of wine to share, say industry leaders.

B.C. wineries have also created an array of diverse and unique offerings that allow guests to experience wine country like never before. Visitors and locals alike are encouraged to Sip, Smile and Stay Awhile while taking in the warm hospitality and charm BC wineries have become known for.

It’s not just about the wine, it’s about our stories, our people, and our wine country culture.

While there are more than 60 events coming up in the next two months, ten wineries across the province have developed completely new wine tourism experiences. Working in partnership with Firecircle, and supported by Pacific Economic Development Canada (PacifiCan), the wineries have been hard at work over the past few months with the goal of bringing their offerings from vision to market this summer.

“Being relevant in today’s world of travel and tourism means having a rock-solid foundation of operational and physical infrastructure and innovative thinking to support meaningful experiences for your guests,” said Deneen Allen, CEO, Firecircle. “The Cultivating Experiences program offered an opportunity for BC wineries to take new or existing experiences through a robust envisioning, designing and building process.”

Over the past few years, BC wineries have faced challenges like never before, yet they remain committed to welcoming guests to their tasting rooms in new and exciting ways this summer and beyond.

“This program helps increase visitation to wineries across B.C. from spring well into the fall, providing visitors with enticing reasons to extend their trips,” said Richard Porges, President & CEO, Destination BC. “It encourages people to explore new places and diverse wine tourism offerings, increasing revenue streams for businesses and enriching visitor experiences.

“The wine sector is a valuable contributor to BC’s tourism landscape and economy. We are proud to support agri-tourism and winery experience development, strengthening BC’s reputation as a sustainable and leading wine tourism destination.”

“British Columbia’s wine tourism is a testament to the passionate folks who work in the province’s vineyards, wineries and touring companies,” said Lana Popham, Minister of Tourism, Arts, Culture and Sport.

“It’s not just about the wine, it’s about our stories, our people, and our wine country culture. We are pleased to support Destination BC and our nine wine regions, ensuring visitors can experience our incredible BC wines while enjoying our exceptional hospitality from the vineyards to the tasting rooms.”

The Cultivating Experiences winery offerings are the latest added to the plethora of options available to those exploring B.C. wine country this summer:

More BC wine events added every day to the Wines of BC calendar at

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